Talk to an Expert: (801) 930 1800

Fewer Calls, Happier Customers: How AI Is Reshaping Manufacturing Support

manufacturing call center

Manufacturing companies are under pressure to produce more, ship faster, and do it all while managing costs. But there’s another area ripe for optimization that often gets overlooked: the contact center.

High call volumes don’t just tie up your support staff—they signal friction in the customer experience. Whether it’s status updates, delivery delays, pricing requests, or repeat questions from internal teams and partners, too many calls usually mean something’s broken upstream.

Fortunately, AI is helping manufacturers reduce call volume while improving the quality of customer support.

Here’s how.

Smarter Routing: Right Issue, Right Person, First Time

Not every inquiry is equal—and they definitely don’t all belong in the same queue.

AI-powered skills-based routing identifies caller intent and matches it with agent expertise, product line, language preferences, or location. In a manufacturing environment, this might mean that a procurement question is routed directly to the purchasing team, while a status update is sent to someone with logistics access.

This drastically reduces transfers and repeat calls, improves first-contact resolution, and results in faster answers overall.

Conversational IVR That Actually Helps

Traditional IVR menus were designed to reduce call volume—but more often than not, they frustrate customers into hitting zero or calling back later.

Modern AI-enhanced IVR systems change that dynamic. Instead of forcing callers to navigate clunky menus, they allow for natural language interaction. A customer can say, “I need to check on an order I placed last week,” and be directed appropriately—or receive an immediate answer without needing an agent.

This takes care of high-frequency, low-complexity calls and frees up human resources for more valuable interactions.

Predictive Insights: Solve the Problem Before the Call

In manufacturing, there’s often a pattern to inbound call volume. Delivery estimate questions spike after large orders ship. Product spec inquiries go up after new releases. Repeat questions indicate friction in the sales-to-delivery cycle.

AI analytics help you identify those patterns in real-time and take action—before the phone rings. That could mean:

  • Updating your IVR to address a trending topic
  • Deploying a chatbot with relevant info
  • Notifying customers proactively via SMS or email


When your contact center sees around corners, call volume becomes manageable—even during spikes.

Self-Service That Works (So Customers Don’t Call)

Many manufacturers already use portals for distributors or repeat buyers. But adding AI-powered chatbots and guided workflows transforms those portals into true self-service engines.

Customers can:

  • Look up order history
  • Check inventory or delivery status.
  • Get documentation like spec sheets or safety data.
  • Ask common questions and get immediate answers.

The difference is in the experience—these bots feel more like conversations and less like search engines. And when customers can resolve issues themselves, they’re less likely to pick up the phone.

When the Call Happens, Make It Count

Even with automation, some issues need a live conversation. But AI can still lighten the load.

Real-time agent assist tools offer in-the-moment support during calls. They surface relevant documents, recommend next-best actions, and help agents avoid mistakes or delays.

That means:

  • Shorter calls
  • Fewer follow-ups
  • Higher customer satisfaction

And of course—fewer total calls in the long run.

Where AI Meets ROI: What to Look For

When it comes to deploying AI to reduce call volume, look for tools that offer:

  • Intelligent routing and IVR built for high-volume environments
  • Seamless integrations with your systems (ERPs, CRMs, logistics tools)
  • Real-time dashboards to monitor trends and performance
  • Easy-to-deploy self-service experiences
  • Agent enablement features to reduce handling time and rework

     

AI isn’t just about automation—it’s about making your contact center more responsive, efficient, and customer-friendly.

How Xima Helps Manufacturers Transform Support

Xima’s customer contact center platform is purpose-built to help manufacturers modernize how they support customers, partners, and internal teams. With AI-powered features that reduce call volume, improve routing, and enhance the customer experience across voice and digital channels, Xima makes it easy to scale support without scaling your team.

Manufacturers use Xima to:

  • Automate routine interactions through conversational IVR and chat
  • Route calls based on product line, agent skills, or intent
  • Identify trends and preempt issues using real-time analytics
  • Integrate with the systems they already rely on

The result? Fewer calls, faster answers, and a support experience that keeps up with the pace of production.

Get Your Free Demo Today

Get updates and learn from the best

More To Explore

Do You Want To Boost Your Business?

drop us a line and keep in touch

girl speaking on the phone in a contact center

Feature Release Webinar

Join us for an exclusive webinar as we dive into our latest product releases for IVR, MMS Messaging, and our Social Media Integration.

  • IVR (Interactive Voice Response)

  • MMS Messaging

  • Social Media Integration

Thursday, September 12, 2024 | 11:00AM ET