Contact Center-Caliber Reporting at a Fraction of the Cost

How a National Auto Glass Provider Gave Every Team Enterprise Reporting — Without a Full Contact Center

A nationwide auto glass repair and replacement company handles hundreds of thousands of calls per month. When legacy Avaya costs became unsustainable for internal departments, the organization deployed Xima CCaaS to deliver contact center–caliber reporting to middle-tier teams — at a fraction of the cost. Within 90 days, teams executed over 1,200 reports, logged more than 5,000 wallboard views, and received 761 scheduled reports automatically.

The Problem: Legacy Avaya Couldn't Serve Every Department Cost-Effectively

The organization had relied on an Avaya telephony environment for over 20 years. While the core contact center team needed a full-featured platform with workforce management, dozens of internal departments — including HR, Finance, Part Sourcing, and the IT Service Desk — had a different requirement. They needed meaningful call reporting and KPI tracking, but didn’t justify the cost or complexity of a full contact center license.

The company identified three distinct tiers of communication needs:

  • Basic telephony users who required minimal functionality and simple IVR.
  • Middle-tier teams across HR, Finance, Part Sourcing, and IT that needed real call reporting, KPI tracking, and intelligent routing — without a full contact center stack.
  • The core contact center that required workforce management, advanced routing, and full-featured capabilities.

Basic telephony reporting gave the middle-tier teams no visibility into performance. Extending the enterprise contact center to every department was cost-prohibitive. The organization needed a purpose-built solution that bridged the gap.

“We were looking for a lower cost, more simplified system for a diverse group of users. It was about providing the reporting they require in a more streamlined system than a full-blown contact center.”

— Project Manager, Enterprise Customer

Xima CCaaS Delivers Right-Sized Reporting and Self-Service Operations

After evaluating options with a technology partner, the organization chose Xima CCaaS over extending its enterprise contact center footprint. Four factors drove the decision:

  1. Reporting-first design: Detailed call reporting and real-time analytics enabled each team to independently measure KPIs, monitor performance, and generate scheduled reports.
  2. Right-sized for the use case: Intelligent routing, live wallboards, IVR, and granular reporting — without the overhead of a full contact center stack.
  3. Cost effectiveness: Per-user licensing delivered meaningful savings compared to expanding the enterprise contact center to every internal team.
  4. Self-service operations: Business teams create their own wallboards, run reports, and adjust settings without relying on the telecom team.

Xima CCaaS was deployed across multiple middle-tier departments in a phased rollout. Each business unit onboarded at its own pace, learned the platform’s capabilities, and steadily expanded usage over time. Teams are now actively using real-time wallboards, scheduled reports, and self-service administration to run day-to-day operations independently.

The deployment achieved four key outcomes:

  • Enterprise-grade reporting without complexity — middle-tier teams now access the same caliber of call metrics and performance tracking as the core contact center.
  • Self-service empowerment — teams manage their own reporting, wallboards, and configurations, reducing reliance on telecom staff.
  • Phased, scalable rollout — multiple business units onboarded successfully, with additional teams continuing to come online at their own pace.
  • Cost-effective modernization — advanced reporting and routing capabilities for internal teams without the expense of full contact center licenses.

What’s Next: AI-Powered Quality and Analytics

The organization continues to expand its use of Xima CCaaS. With initial deployment complete, the focus is shifting to optimization and new capabilities. Teams are evaluating Xima’s upcoming AI-powered features — including Auto QA Evaluations, Xima Insights, and Agent Assist — to determine which tools will best serve their diverse departments going forward.

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